Smart TV Big Change 2015 TV Industry Forecast

The CES Consumer Electronics Show, which has been well-received by television, has also lost much of its glory in 2015. This has caused more or less confusion for Chinese TV operators and consumers. According to IDC data, in 2014, China’s flat-panel TVs are expected to reach 43 million units of shipments, of which 26.5 million units will be smart TVs, which will account for over 60% of market share. In the coming 2015, what kinds of smart TVs need to pay attention to, big screen battles, smart competitions, 8K high scores, Internet of Things layout, and ultimately, a quantum dot!

65-inch large-screen "ice-breaking" battle

65-inch large-screen LCD 6999 yuan, which is the sincere price given by South China large-scale foundry beautiful brand. In the era of LCD monitors, KTC was Samsung and LG's biggest disruptors in the display market. Nowadays, Fuli has taken over the banner of KTC, and she wants to capture some of her own brand TV market.

"Black horse" beautiful lift 6999 yuan 65 inches icebreaking battle

What is expected is that not only is it beautiful, but AOCs and HKCs that have acquired survival capital on a cost-effective route have actively entered the TV market. These manufacturers began to explore the secret television market in 2013. After two years of accumulation, they will begin to impact the rule-makers in 2015. This must be a battle for the qualifications of the company who strive to enter the finals.

Futures hunger mode is out of date

The cutting-edge Internet smart TV represented by Xiaomi, LeTV, and Lenovo is the exciting news of the TV market in the past. However, in 2014, Xiaomi and optimistically handed over 300,000 units and 1.5 million unit sales, it is still difficult to form an impact on the traditional five TV brands.

Data from Zhong Yikang

According to the data from China Excel, as of the end of 2014, China's mainstream TV manufacturers have created a total of 31.1 million smart TV users. Among them, Hisense topped the list with 8 million, and TCL and Skyworth ranked 2 and 3 respectively. As the "trespassers", LeTV and Xiaomi users were only 1.5 million and 300,000 respectively, and the massive public opinion sales business was somewhat "shuffy."

Giant Internet of Things layout

At the CES 2015 event, Gary Shapiro, president and chief executive of the American Consumer Association, was the Samsung site. He said Samsung is widely known for its disruptive technology and business model and is one of the fastest growing consumer electronics brands in the world. Samsung's innovative products in the entire ecosystem have brought surprises to everyone.

Shapiro is CEO of Samsung Electronics Yin Fugen Platform

Samsung Electronics CEO BY BK YOON presented a keynote address on the infinite possibilities of the Internet of Things at the CES Electronics Opening Ceremony. He called on the industry to have greater openness and wider cooperation in the field of home entertainment, thus opening up the infinite possibilities of the Internet of Things (IoT). Yin Fugen said, “The Internet of Things is of crucial importance to the industry in which Samsung is located. Samsung will invest more than US$100 million in 2015 to support its developer community through accelerator programs and expansion of international developer activities.

"Quantum" crisis LG's OLED technology and increasing investment to increase its competitive position. Samsung released the SUHD Super Smart HDTV and QHD Quantum High-Definition TV to create two different patterns of hegemony. Affected by this, local companies including Hisense and TCL have all increased their emphasis on "quantum" television. This is not a new technology term, but it is definitely the technical hot word for the year 2015. This is a drama that restores black and red color about optimal cost.

LG Releases Quantum Dot TV for the First Time
At the time of the overall decline of the Japanese system, in the tri-national dispute between China, Japan and the Republic of Korea, South Korea is the only one. However, in this desperate attack with the Japanese system, the Korean system has also been exhausted and has consumed too much energy. Some industry critics have always been the most dazzling CES2015. The entire television industry yawned on "assortment."

Last point:

In the days of remembrance of plasma, 3D is not reliable. 4K and 8K are far away. Choose a thin one. Don't forget to listen to the sound. Nothing else.

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