In the recent launch of the "big chief" of the new generation of domestic game consoles on the Scallion Network, the red master Zhou Hongyi expressed his passion for the era of Tucao Terminal. At the press conference, he pointed out that users only use the PS4 as a Blu-ray player; XBox Should not be called XBox360, renamed XBox One; 99 US dollars OUYA is now no sound; millet's tablet because the user does not simply pay for the experience directly to send employees as benefits, almost all of the terminals in the market today, all over the place.
Undoubtedly, OTT set-top boxes (hosts) are clearly faced with multiple challenges in the ever-changing Internet era. If other 0TT manufacturers such as Xiaomi and LeTV continue to stay in the era of continuous hardware and configuration, they will continue to focus on publicity. The superiority of CPU, memory and flash memory will eventually miss the opportunity and be abandoned by the times.
In 2015, when the OTT market opened again, Xiaomi launched a small box of millet. In 1905, the interactive product also launched the "1905 movie box series" (mass version, diamond version, home entertainment host) to the market. At the conference of the 1905 interactive conference, Zhang Weiming, general manager of 1905 Interactive, said that the 1905 movie box series will be representative of the future of OTT terminal 3.0. At the same time, Zhang Weiming’s general manager also explained the current OTT era and characteristics.
OTT 1.0 era: With the terminal as the core, terminal manufacturers have seized the entrance and used the OTT terminal to occupy the right to use the large screen. It is believed that as long as the user purchases the terminal, places it in the living room and connects to the TV, the family entertainment control right is completed.
OTT2.0 era: OTT2.0 is the era of user å¿½æ‚ , manufacturers å¿½æ‚ users through a variety of dazzling hardware terms.
1905 as a box is to end the 2.0 era and enter the OTT 3.0 era of "to really satisfy users through content and services."
OTT3.0 era: With content and service as the core, the hardware dividend period ends, the price of set-top boxes tends to be flattened, and the competition point gradually shifts from hardware to content and services. The era of “content is king†really comes, and services will also become content. This course is the best "savor" of the main course.
Zhang Weiming, general manager of the case, said that the current industry to do OTT, like to do a drink only to make cups, constantly boasting how beautiful their appearance of the glass, how strong the material, how leak-proof cover, and even how strong the suction suction distribution. However, how is the beverage? Do not grasp customer pain points, do not understand customer needs, just blindly take the best looking cups for others to see, å¿½æ‚ consumers buy drinks for the cup of the single, the result is open and indifferent to the boiled water, even worse, the other people's drinks mixed Mixed together. From single-core to dual-core, quad-core and then to the eight-core, using a number of esoteric technical terms, you can understate and even avoid talking about content. Why is this? The reason is simple, in a nutshell - because they do not have good content. If a set-top box is full of uninteresting, non-formal sources, piracy, low quality, bad content... Obviously, these things are not illegal or we do not need or even exclude. Even if the hardware configuration is no better, it is just an "empty cup."
Compared to those OTT terminals that are inconceivable, the advantages of content-centric products are reflected. In terms of content, trying to fill the glass, there are more than 6,000 genuine movies in the "1905 Movie Box" movie database, of which nearly 90% are exclusive copyrights. And, after the movie blockbuster went offline, the movie box also had an exclusive 2 months exclusive rights on Internet TV, providing users with genuine HD source. In addition, you can also broadcast 3D movies at any time, making the living room a full-scale home theater. In terms of the depth of the film, 1905 provided more meals. For example, through programs to learn about movie shooting and star life, directors, scripts, and behind-the-scenes scenes, users even have the opportunity to participate in programs through 1905's member clubs and interact directly with the programs through peripherals.
In addition, on the basis of a good drink, if you add services, such as sending a straw, sending a box of ice cubes, providing heating, or even providing services such as feeding and drinking, the answer is certainly yes. The 1905 movie box, which advocates "fans-centered," deeply integrates various applications, and also provides users with various additional services including education, health, and video calling. Educational developments such as children's educational development, parental health education, wife's yoga practice, health recipes, daughter's aerobics, family KTV, etc., are clearly far beyond the standard of diversified services that only movies cannot bring.
After reading these contents, I believe that we can conclude that this comparison is whether Xiaomi uses only hardware indicators and advertises its own memory, flash memory, and similar CPU products. In the appearance of a big fuss, even if the introduction of a small box than millet small box is useless, after all, only Jin Yu, the devil. As Zhou teaches that the millet tablet does not pay for users due to experience problems, it can only be used as welfare. It is no wonder that Xiaomi Xiaoxiang’s propaganda tactics for taking gifts is originally used to provide benefits for his employees. On the other side, 1905 has rich, formal, high-quality, time-sensitive content resources, as well as providing users with all kinds of intimate and humane services. These are the 1905 fights in the future! This is where it is. It is also enough to make it stand out in the complicated environment of the OTT industry, and it deserves to be the representative product of the OTT terminal 3.0 era.
Do you dare to open your millet's "cup cover"?
Undoubtedly, OTT set-top boxes (hosts) are clearly faced with multiple challenges in the ever-changing Internet era. If other 0TT manufacturers such as Xiaomi and LeTV continue to stay in the era of continuous hardware and configuration, they will continue to focus on publicity. The superiority of CPU, memory and flash memory will eventually miss the opportunity and be abandoned by the times.
OTT 1.0 era: With the terminal as the core, terminal manufacturers have seized the entrance and used the OTT terminal to occupy the right to use the large screen. It is believed that as long as the user purchases the terminal, places it in the living room and connects to the TV, the family entertainment control right is completed.
OTT2.0 era: OTT2.0 is the era of user å¿½æ‚ , manufacturers å¿½æ‚ users through a variety of dazzling hardware terms.
1905 as a box is to end the 2.0 era and enter the OTT 3.0 era of "to really satisfy users through content and services."
OTT3.0 era: With content and service as the core, the hardware dividend period ends, the price of set-top boxes tends to be flattened, and the competition point gradually shifts from hardware to content and services. The era of “content is king†really comes, and services will also become content. This course is the best "savor" of the main course.
Zhang Weiming, general manager of the case, said that the current industry to do OTT, like to do a drink only to make cups, constantly boasting how beautiful their appearance of the glass, how strong the material, how leak-proof cover, and even how strong the suction suction distribution. However, how is the beverage? Do not grasp customer pain points, do not understand customer needs, just blindly take the best looking cups for others to see, å¿½æ‚ consumers buy drinks for the cup of the single, the result is open and indifferent to the boiled water, even worse, the other people's drinks mixed Mixed together. From single-core to dual-core, quad-core and then to the eight-core, using a number of esoteric technical terms, you can understate and even avoid talking about content. Why is this? The reason is simple, in a nutshell - because they do not have good content. If a set-top box is full of uninteresting, non-formal sources, piracy, low quality, bad content... Obviously, these things are not illegal or we do not need or even exclude. Even if the hardware configuration is no better, it is just an "empty cup."
In addition, on the basis of a good drink, if you add services, such as sending a straw, sending a box of ice cubes, providing heating, or even providing services such as feeding and drinking, the answer is certainly yes. The 1905 movie box, which advocates "fans-centered," deeply integrates various applications, and also provides users with various additional services including education, health, and video calling. Educational developments such as children's educational development, parental health education, wife's yoga practice, health recipes, daughter's aerobics, family KTV, etc., are clearly far beyond the standard of diversified services that only movies cannot bring.
Do you dare to open your millet's "cup cover"?
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