2015 China Color TV Industry Research Conference

The 2015 China Electronic Information Industry Economic Operation and TV Industry Research Conference jointly organized by the China Electronics Industry Association and AVC was officially held today. The theme of the conference was “Toward a win-win future”.

On January 19, 2016, the 2015 China Electronic Information Industry Economic Operation and Color TV Industry Research Conference officially kicked off in Beijing. The theme of the conference was “Towards a Win-Win Future,” by the China Electronics Industry Association and the Olympics. AVC was jointly organized by the Ministry of Industry and Information Technology and the Ministry of Industry and Information Technology and the Department of Electronic Information of the Ministry of Industry and Information Technology as the guiding unit of this meeting, supporting the debut of the company’s BOE Technology Group. Conference.


2015 China Color TV Industry Research Conference


2015 China TV Industry Research Conference on-site guests

The press conference was officially held. The host presented a speech, and guests were welcome to visit this conference.



Address by the organizer


Speech by Vice President of China Electronics Video Industry Association Bai Weimin

Vice Chairman of the China Electronic Video Industry Association, Bai Weimin, took the stage and delivered a speech. At the meeting, he said: “The answer to the 2015 hand-in-hand in our color TV is still very good. This is a result of the concerted efforts of the entire industry chain. It is highlighted that some companies are still lacking, and some companies are still undergoing structural adjustments and transformations, which is the first point.2016 and future discoveries To improve the quality and development of the entire industry discovery, we have the ability to move to the high-end market. Development, abandoning the white-hot price war, better quality of life and benefits, positioning and reasonable profit margins for the value of our products, we have the responsibility to promote technological progress, have the responsibility to promote to consumers, and are willing to promote us through the platform of the association. Industry progress."


Wang Zhongtao took office

Director Wang Zhong of the Department of Audio and Video Products of the Electronics and Information Department of the Ministry of Industry and Information Technology spoke at the meeting. The lack of core concepts and technical mastery is a problem for us. The traditional products are weak in growth and lack sufficient stamina. The core mission is to develop new consumption and open up new consumption growth points. A TV sells 2799 people is very convenient, but is not conducive to the industry, the family into the entire development of information, improve the efficiency of the use of social resources, build a smart home innovation platform, ecological construction platform, the two platforms, the construction of Internet TV equipment.


Xie Sanming

The Director of Monitoring and Forecasting Division of the Office of Operational Monitoring and Coordination of the Ministry of Industry and Information Technology delivered a speech titled “Analysis of Industrial Operations in 2015 and Prospects for 2016 Forecasting” by Director Sanming Sanming. He stated that “this year, the economic environment at home and abroad has been complicated and the economic downturn in China has been under pressure. Intensified, the industrial form is severe.In order to cope with risks and challenges, the Party Central Committee and the State Council have issued a series of targeted policies. With the implementation of the policies, the industrial operation has always been relatively stable, and the high-tech manufacturing has also maintained rapid development. ."


The monthly growth rate of industrial added value in the country since 2014


Since June 2014, the growth rate of the three categories of doors has reached a monthly growth rate


Manufacturing production growth picks up

Xie Sanming analyzed the operation of the industrial economy. In November 2015, the growth rate of industrial production rebounded. It was boosted by the preferential taxation policy for purchases and the production of the automobile industry accelerated noticeably. The snakes and females in the electronic manufacturing industry maintained rapid growth; the industrial production of consumer goods accelerated, but the downward pressure on the industrial economy remained high. ”


Increase in financial costs


Major industry

In addition, the profit rate of main business income continued to decrease. From January to November, the profit from main business income of industrial enterprises above designated size was 5.57%, a year-on-year decrease of 0.16 percentage points.


Information Infrastructure Improvement and Upgrade Accelerated

Among the 41 industrial categories, there are 19 major categories of main business income profit margins decreased year-on-year, of which, petroleum and ferrous metal mining industry fell significantly. The decline in profits of state-owned and state-controlled companies is also relatively large.


Industrial Industry Analysis


Industrial Industry Analysis


Industrial Industry Analysis

In the face of the problems and difficulties existing in the industry at present, overall, the downward pressure on China's economic operations is continuing to increase. In the tertiary industry of the national economy, the industry has encountered the most difficulties and the greatest pressure.


Major industry expectations and goals


Equipment manufacturing


Electronic Information Manufacturing

In the end, Xie Sanming’s forecasts for 2016 industry and industry and economic outlook are forecast. 2016 is an important year for China’s implementation of major national strategies such as “Made in China 2025” and “Internet Plus”, and it is also the key to stabilizing growth and restructuring. year.


Peng Jianfeng, Deputy Secretary-General of China Electronics Industry Association

Peng Jianfeng, deputy secretary-general of the China Electronics and Video Industry Association, took the stage and said that TV shipments have continued to grow. China has become the world's largest color TV manufacturer, accounting for 63% of global shipments.


Overseas M & A


2016 Macroeconomic Policy


2016 color TV trend

“Online promotions bring prosperity to the entire market. At present, the market's large-size prices are rapidly falling. The average size has exceeded 45 inches, 4K has become a standard size. The prospects for color TV exports are good, the world is expected to export 72 million units, from the long-term trend Look, the outlook for exports is still promising.


Accelerate the promotion of brand internationalization

The industrial policy has mainly promoted the development of the industry, and the standard-setting work has risen to the strategy of the association.


2016 TV Industry Key Events Program


China's color TV research blue book released in 2014-2015



China's color TV research blue book 2014-2015

In 2014-2015, the China Blue Book Research Blue Book was officially released.


BOE Vice President of Science and Technology


BOE Vice President of Science and Technology

The original vice president of BOE Technology Science and Technology Co., Ltd. published "The influence of homogenization on the product and how we can deviate from homogenization."


Exceeded Apple's resolution


TV panel


TV counter-trend growth


E-commerce shop


Online and offline marketing model

Dong Min, General Manager of AVC's Black Appliance Business Unit, delivered a speech entitled "2015 China TV Industry Market Inventory and 2016 Trend Forecasting". He said at the conference that "Online/Offline Scene + Offline Assets become Commercial Standards" With the demand for rural products, the demand for products in rural areas is gradually synchronizing, with rural TV sales accounting for 51% and urban sales accounting for 49%. Larger sizes can change market prices, and end-point price changes in 2015. Breakthrough in smart TV, video ecology The rate is the first to mature."


Color TV Industry Integration and Differentiation


2016 color TV industry


Chinese economy will "double bottom"

In the color TV industry, the 55-inch screen is split into large screens, and the 65-inch line becomes the next stop. UHD demonstrates the capabilities of the manufacturers. In 2015, UHD launched new products in China. In addition, thin-tempered winds opened up and new display technologies were launched, including laser televisions and OLED televisions.

The main body of the brand


Color TV industry changes in the industry


Changes in video interaction


User portraits become a new trend

The big screen charm brings users and vendors back to the living room. At present, the market TV hardware has added nine major brands, TV commercials, and TOP3 TVs have grown at a synchronous rate of over 50%. The TV content in the terabyte market has a value of over 2 billion IP.

The product forms of the congregation are as follows: 2.5 million HDRs, 200,000 units, 150,000 units of anti-blue light, 50,000 units without borders, 15,000 units of 8K...


To win the public screen era

"Elaborate and exquisite products." Defined as a big trend into a big trend. At the moment, the screen is an extension of the decentralization in the color TV industry.
The future will be the era of success. In 2016, retail sales of color TV reached 47.39 million units, a slight increase of 1.4%.

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