Skyworth smart TV comprehensive layout living room entertainment

On March 25th, Skyworth Digital released an annual report showing that in 2015, the company achieved operating income of RMB 4.108 billion, an increase of 15.69% year-on-year, and achieved a net profit attributable to the parent company of RMB 415 million, a year-on-year increase of 8.94%, exceeding the expected completion of the company's major asset restructuring. With regard to the 2015 performance promise, the company has achieved initial results in the overall layout of living room entertainment.


Smart Terminals: Significant market advantages, strong domestic and international demand


Skyworth's digital smart terminals include digital set-top boxes and broadband access equipment, covering the three major networks of broadcasting, telecommunications and the Internet, and overseas operators, and actively expanding the market size and platform advantages of "multi-intelligent" terminals. The annual report shows that the company’s sales in domestic broadcasting and TV operators market, domestic smart terminal market, and export overseas are all ranked first in China, and the domestic telecom operators market ranks second.


In the domestic market, on the one hand, in addition to digitization rates that continue to improve, the upgrading of broadcast, high-definition, interactive, and intelligent TV networks, DVB+OTT integration has become an industry trend, bringing new growth points to Skyworth's digital radio and television operators. . On the other hand, with the implementation of the broadband China strategy, the number of optical fiber access users has increased significantly, and IPTV services and broadband access services will maintain rapid growth. At the same time, in the field of Internet OTT, Skyworth Digital has in-depth cooperation with iqiyi, Tencent, Mango TV, Sohu and other licenses and content parties. The online and offline channels are complete and compliant, and this year will continue to grow steadily.


In overseas markets, Skyworth Digital continuously promotes its internationalization strategy, actively expands its markets in Europe and South America, and further deepens its localization services. In July 2015, the company acquired the famous STB Group brand company in Europe, making full use of its channels and brand influence to enter the high-end market. At the same time, it extended from B2B to B2C in the sales model, and distributed the retail channel sales of smart terminals in Europe. Follow-up value-added service operations. From October to December 2015, Strong Group achieved operating revenue of RMB 216 million and net profit of RMB 954.29 million, which contributed to the company's better revenue growth and profit contribution.

Operational services: Radio and television value-added services, OTT operations, and O2O butler services

In the business structure of Skyworth Digital, industrial operations, OTT operations, and family housekeeping services are the company's major growth points in the future, as well as an opportunity for the company to transform operations and services. The annual report shows that the operating and technical service revenue in 2015 was 50.32 million yuan, which was nearly 9 times year-on-year increase.


Based on Skyworth's Pangea multi-screen OTT value-added service platform system, adopting WiFi network construction and "medical health + TV video" APP business delivery model, during the reporting period, the company's "Health TV" business has been in Chongqing, Taiyuan, Ji'an, Luzhou Six large- and medium-sized hospitals in Changde and Qinhuangdao have landed. They will start large-scale hospital business coverage in 2016 and plan to cover more than 60 hospitals in the top three. With the expansion of the coverage of hospitals and communities and the increase in the number of users, it will make a better profit contribution to the company in the future.


In addition, the company’s app store has more than 7 million users and a high-quality application ecosystem has been formed.


Subsidiary Beeco Electronics provides professional services for operators, brand manufacturers, and home users. In the future, after implementing after-sales services for home appliances and electronic products, we will provide on-site services for O2O family-based businesses based on user scenarios and requirements. In 2015, Fengchi Electronics achieved operating revenue of 14.1379 million yuan.


Tencent Collaboration miniStation: After the video, enter the game and VR


In November 2015, Tencent teamed up with Skyworth Digital to launch the miniStation micro-game console. Among them, research, manufacturing, marketing, sales, and non-gaming content are the responsibility of Skyworth Digital. Tencent is responsible for the provision and operation of game content. Both parties share user platforms and operations. income. The miniStation is positioned as the home console market. In addition to the standard version, the VR version will also be launched. With the support of Tencent's comprehensive payment and social ecological chain and rich game resources, it is expected to acquire a large number of users and become a company to enter the game and enter the field of VR. Entrance, Skyworth miniStation will be launched in the first half of this year.


In addition, Skyworth Digital in 2015 also acquired automotive intelligence and liquid crystal intelligence, and actively nurtured and developed new profit growth points. At the same time, it actively deployed smart home hardware and system application services to build Skyworth Smart Home Ecosphere. This series of actions is for the company's business operations. The effect of quality and profitability will be further reflected in future financial reports.

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