From the end of March to the beginning of April this year, LeTV, Xiaomi, and Storm all launched new Internet TV products. According to their announcements, the current Internet TV is mainly devoted to splitting, artificial intelligence, and grabbing paid users. Profile picture In 2016, sales of traditional TVs declined, and Internet TV sales increased rapidly. It can be said that Internet TV has injected new vitality into the TV industry. There is also a saying that “Internet TV has changed the TV industry from sunset industry to sunrise industry and created new service value for usersâ€. Since the development of Internet TV, from the competition of hardware to the competition of software content, and to the competition of artificial intelligence, then, what direction will Internet TV go? From the end of March to the beginning of April this year, platforms such as LeTV, Xiaomi, and Storm, which are located in the first camp of Internet TV, have all launched new Internet TV products. At the same time, some traditional TV companies, such as TCL, also expressed their preference for Internet TV. According to their published content, the current Internet TV mainly focuses on splitting, artificial intelligence, and grabbing paid users. Split design makes TV easier to update For the TV industry, split design is a trend that is becoming popular. Compared with traditional all-in-ones, the advantage of split TV is that it is easier to upgrade. "You change the host on the line, do not have to change the screen, the screen accounted for 60% -70% of the cost of television, change the host can quickly upgrade the TV system." Co-founder of millet company, Wang Chuan, head of the millet television evaluation split TV. Unlike the mobile phone industry, which will update iterations every year or two, TV users will not be able to throw away their old TVs quickly, and they will generally spend more time. Therefore, its computing performance and excellent service experience are very important to users. This has also become the key to determining whether a user is active. In this way, Storm TV designed all TVs in separate ways, "making the user's cost of iteration very low, but also refreshing the user's experience and supporting new content." Liu Yaoping, chief executive of Storm TV, said that some new content needs hardware support. By splitting TV, users can quickly bring new services at a lower cost. "As an Internet platform, we place more emphasis on the user experience and hope that the products we make will continue to maintain deep contact with users." Since the beginning of this year, LeTV has launched several new TV series in succession, which is one of the main features of these new products. According to LeTV’s new president, Liang Jun, split design can make the TV “a screen thinner, more powerful and more powerfulâ€. At the same time, the all-in-one TV has evolved into a split form. Le Detao, chief acoustics expert at LeTV, believes that it can provide audio-visual enthusiasts with better audio-visual enjoyment. With the continuous improvement of television performance and picture quality, the user's demand for sound quality is also increasing. “Everybody can imagine that when replaying the musician’s artistic creation, the TV speakers were designed to face down or even backwards, just as if the singers were facing away from the audience, and in addition to the loss of their basic sound quality, they also produced more. Many factors, such as reflections, superposition and cancellation, are still insufficient for the audience to experience and feel happy. He analyzed that split TV can liberate the sound from the shackles of the TV body. In the middle, the horn direction is towards the front, and the sound waves emitted by the user are better aligned, and the timbre and sound image positioning are greatly improved.After the basic acoustic architecture quality is improved, the condition of using the electronic frequency division is achieved, and the high and middle sounds are driven independently, reducing The timbre distortion caused by intermodulation distortion, and DSP tuning has also been deeply optimized for sound quality." Artificial Intelligence Becomes the Focus of Internet TV Competition In the new product launch conference held on the March millet TV, artificial intelligence has become a key selling point. According to Xiaomi TV’s public comment, the “4A†branded millet TV only requires one voice button to search for keywords, popularity rankings, open application games, check weather calendars, multiple rounds of dialogues, control television, titles, and stars. Finding films, movie and television encyclopedias, intelligent error correction and other ten categories of voice interactive functions, the elderly and children are particularly convenient to use, so that smart TV use "zero threshold". Wang Chuan said that Xiaomi TV not only achieved basic speech recognition, was able to listen to, but could also understand words. At present, the voice technology of Xiaomi TV has reached a very high level of recognition accuracy - 97%. "Unobstructed TV is not a good TV. Voice intelligence technology plays a key role in the development of people and machines from interaction to communication." He believes that voice intelligence will become the standard for future television. LeTV Super TV also made great efforts in voice intelligence. According to data from the LeSig Intelligent Terminal Research Institute, between December 2016 and February 2017, 30.9% of the users of 50-inch or larger fourth-generation super TVs that were turned on every day use voice. At the same time, LeTV has further explored the use of artificial intelligence on television. In Liang Jun's view, artificial intelligence is reflected in every detail of the user's use of the product, and the artificial intelligence technology is not a single point, including the visual, sound, background algorithms, data processing. "Artificial intelligence is a bit like the previous Internet. The Internet was an industry before. The Internet is now a tool. The future of artificial intelligence is a basic function that all products must have. It is a silent algorithm." "A simple manifestation of artificial intelligence is how to make the TV work. What is artificial intelligence? The machine knows what you see, knows what you like, and automatically recommends it." Liang Jun is very concerned about smart recommendations, music as super TV Users who used to play games at 10:30 pm have pushed through McDonald’s coupons, and the click-through rate is very high. Through this incident, Liang Jun believes that artificial intelligence really brings about substantial improvements to the user experience. "The results of smart recommendations have been more than just tagged things. They are actually recommended by algorithms based on historical behavior. Such recommendations can hit more," he said. Liu Yaoping also stated that at present, artificial intelligence services are in the stage from theory to application and productization, and the resulting service performance will create a huge new ecological environment for the Internet. He believes that the best Internet TV must be the best TV for human-computer interaction. The growth of paying users is the pursuit of the next step. As the earliest company to enter the Internet TV industry, LeTV also operates content while releasing hardware, and benefits from it. According to the large-screen open ecological data released by Letv in December last year, LeTV’s 2016 revenue from large-screen operations increased by more than 300% from 2015. This means that Internet TV is no longer just a TV that sells hardware. How to make TV users further increase payment behavior is the focus of the Internet TV industry. To this end, LeTV relies on the large-screen Internet ecosystem to continuously create different types of large-screen Internet lifestyles. For example, for users who love to play games, Internet TV can provide a game room model; for users who love watching movies and TV shows, Internet television may become a super movie theater; for users who pay attention to education, Internet television may also become a playground for children. . "We respect the users who have already paid and will try to make them have a better experience." Liang Jun said. Internet TV is a combination of hardware and software services. It has a particularly good tool or "weapon" than traditional TV. It is money that can make software and can get extra ARPU (average revenue per user) value income. . Liu Yaoping stated that as a recruit for Internet TV, Storm TV set up a commercial service at the very beginning. According to him, in 2016, Storm TV membership earned an average of 61 yuan, and the total membership fees reached 48 million yuan. "Last year we only paid for the content. This year, membership has been increasing. This year we will also try Internet TV value-added services in advertising, game operations, e-commerce, etc. So this year our ARPU value must rise." Liu Yaoping believes that Internet TV needs the support of the value of users, and they will continue to make efforts in this regard this year. 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