According to the US "Connected" magazine on May 27th news, the 2012 smartphone battle started, and now the battlefield of smart homes is full of smoke. Recently, the Financial Times reported that Apple hopes to make the automation of high-tech homes in the Jason Family a reality by turning the iPhone and other Apple devices into remote controllers for household appliances. For example, when you walk to the front door, you can use the iPhone to issue an air conditioner.
Although Apple has not confirmed the rumor, the Financial Times said that Apple is currently developing a software platform that allows appliance manufacturers to use the Apple operating system. The platform will be released as early as Apple's annual global developer conference in San Francisco next week.
This move may make Apple a high-profile Internet center that will stand out from similar competitors such as Google and Samsung. Over the years, these companies have been vying for the market share of smartphones, but they also know that the next big battle is not the case: the new elements added to smartphones have not stimulated consumer interest, and the high-end market has basically been finalized. This month, Apple and Google ended their endless patent battle in the smartphone space and promised to cooperate in patent reform. But smart home is another matter.
At present, these companies have not clearly entered the field of smart home. At the beginning of the year, Google spent $3.2 billion to acquire the smart home company Nest, which allowed the thermostat and fire alarm to connect to the network. Recently, rumors about Google’s plans to acquire the smart monitor vendor Dropcam are flying, and Samsung is also building an application related to smart homes. Through the app, users can control Samsung's home appliances, including appliances such as refrigerators and TVs. However, at present, there are still many problems in the field of smart home.
Although Google continues to expand its development in the smart home sector through acquisitions, it is still unclear how it will build a network platform to connect all technologies. After all, Google is not a traditional hardware manufacturer, and it is a difficult task for consumers to believe that it can control their home. Samsung has a wealth of experience in consumer electronics, but smart home is a new field, and it is unclear how much consumer demand for these applications. Perhaps after investing more than a billion dollars in the future, the products are not in the market.
From this point of view, perhaps Apple's approach is more cautious. Developing a software platform rather than producing or acquiring appliances themselves, Apple faces relatively little risk. The biggest challenge facing Apple is to convince device manufacturers to join the new platform. Given Apple's market influence and reputation, this does not seem to be difficult. In addition, because users have been using Apple devices for many years, consumers may not exclude devices connected to Apple compared to Google's products.
In addition, if the smart home market can be further developed, this platform will further increase the sales of Apple products. If the number of appliances supporting the Apple operating system is the highest, consumers are more likely to choose to buy an iPhone and iPad than other devices. This may once again trigger a wave of smartphones.
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