Ali scrambles for TV entry Alipay launches "Ali TV"


This afternoon, Alipay released the latest version of 9.0. Alipay and Alipay wallets will be combined into one, integrating social elements and enabling new logos in blue and white. In the new version, it is apparent that an "Ali TV" entrance has been added. This move not only represents Ali’s promotion of its own large-screen products to 400 million real-name Alipay users and the deployment of the large-screen TV market; it is more likely to become a signal for future TV subscriptions. Now, come and find out about this product.


Welcome to the interface of Slogan actually a word ------ "A treasure in hand, the world I have!"


Hey, does Ali have a TV, only knowing the cat's box, and isn't this pattern a remote control? No matter what, first check in.


Sure enough to sell the box, order the button x1.


Massive film and television content without advertising ------ Internet TV

The focus has come ------ mobile phone turned TV remote control. A TV to open the Alipay? Everyone first used to use Alipay remote control, and then go home and naturally teach the family to register an Alipay? Then. . .


Pointed to "first stroll", the function of the entire TV box came out: movies, games, applications, buy a box (buy box? A huge counter-offensive and frightened, I believe will later become "shopping" channel) Order button x2.


Since there is no television set-top box on the screen, the headline shows "TV device not found", order button x3.


It may not feel like you are seeing this picture, but I would like to remind you: First of all, you see this picture on Alipay; Second, this is a video game!!


Check out the recommended games: The exquisite style of the Three Kingdoms is exquisite.


Check the game details page, there is a game introduction, activity description, still have a list of relevant recommendations. Saying that Ebola is not a doctor's doctor's game is a TV shooting game launched by Sacred Sword.


Click "Install to TV" prompts Ali TV is not connected. Lynx Box Order Button x4.


See app columns, shopping, tools, news, entertainment, stocks, and more.


There is a “big sister” in the health regimen. I don’t know whether the children will be interested or will discuss the typos with their mother.


Finally, I accidentally entered Tmall, advanced an ad, and immediately returned.


In addition to TV set-top boxes, there are game controllers, TV remote controls and other accessories in the mall. Of course, we always keep in mind that behind this screen is an entire Tmall Mall. Whether this layer of paper will be smashed or not and when it is broken in what position is still unknown.


Focus on the video channels that everyone cares about. Movies, TV shows, children, variety shows, and other categories. . . I suddenly recovered, this is Alipay, not in the set-top box! There are more than 300 million people in China with Ali's set-top box!



Do not underestimate this search function, imagine that you can search for the "TV" you want to see! In addition, considering that this is on the phone, if you tried to use the TV remote control typing search, you will feel that this function is very practical .
There is a remote control button below each screen, and there are two more global volume keys on the classic 9-key layout that can adjust the volume at any time. Considering that TV devices now have so many functions, they can adjust the volume at any time during other operations. The "9+2" layout is still reasonable.


Click on a movie to see it. After viewing the profile, select the clarity and you can “project to TV”. Taking into account the impact of the network environment, there may be a large delay in the operation of the television, affecting the experience. It's a good idea to first operate on a mobile phone and then project onto a TV.


The member login page popped up by the point collection button is actually an Taobao member login interface.


The choice of sharpness

At the bottom of the video details page, in addition to the video introduction, the cast list, and related film and television recommendations. Seeing the actors who have been active on the list for the past two years, maliciously want to see if newer movies can be viewed.


The actor's 2014 film and television work has 5 related content, all of which are trailers and tidbits. No paid content is seen.


Click on the projection button to try, suggesting that you want to connect Ali TV. Although there is only Tmall's box and no Ali TV thing, can we think that Ali's own TV is coming out? At the same time, another ad appears. Order button x5!


This time, Xiao Bian randomly entered the Tmall Mall. After five clicks of the order button, it was believed that the users who entered the Tmall would not be small, and there must be a certain percentage of users who had realized the purchase behavior.


How to achieve on the television screen before the summary buying behavior has been a problem, whether it is two-dimensional code, SMS or pre-paid is not a good solution, this gives Ali a more lightweight viable behavior. As long as the third-party platform is authorized by Alipay, the user can log in with the Alipay account and operate on the TV device. At the same time, because Alipay has opened an account with Taobao, users do not need to log in again when paying. The "last mile" problem in the smart TV industry chain has been solved.

On the other hand, the prohibition on the provision of video services for mobile phone screencasting to television, as stipulated by the former Radio and Television Article 181, has recently been "seriously" accelerated. In addition, if Alipay provides video content, is it also necessary to accept the same supervision as the video app? Still do not know how to follow-up development, then we will look at the lively it.





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