On July 21st, Tencent Application Bao released "(June) China Android Eco Big Data Report." According to June's big data, "95" is the most favorite game, "85" is a wide range of interests, and "75" is the most money-oriented.
It is reported that Tencent application treasure on the 17th of this month released the "Star APP list" in June list, including the swordsman sentiment, Keep, defend radish 3, Tencent video, including 10 APP topped June top ten popular APP. This month's report is not only aimed at the application of Po "Star APP List" and the mobile game industry for in-depth interpretation, but also for different groups of people to launch "AERI user attribute list", in-depth user attributes from different dimensions.
Figure 1: "(June) China Android Eco Big Data Report": "Post-95" Preferred APP
In the "post-95" preference APP list, there are 6 games in the top 10 APPs. It can be seen that the most popular APP in June 95 is concentrated in the game field, including crossfire, ball game, rhythm master, King Glory, Piano Blocks 2, and cool running every day, 6 mobile games are most sought after in the "95" in June. Because of the exams and the coming summer vacations in June, the homework help APP is also on the list. It seems that the “post-95†is not fun.
Figure 2: "(June) China Android Eco Big Data Report": APP for "After 85" Preference
Compared to "post-95", the "post-85" preference APP list is more diversified. The APP on the list covers lifestyles, friends, communities, offices, financial management, and other types, but has no game application. Traces. It is not difficult to find that after the "85" crowd has got rid of the temptation of the game, it shows a diverse range of interest performances, in which finding the object and giving birth to a baby become "a matter of urgency."
Figure 3: "(June) China's Android Eco Big Data Report": "Post-75" Preference APP
In the "post-75" preference APP list, 4 of the 10 APPs are related to financial banking, and others are from life services, communities, news, and e-commerce. Compared with “post-85s†and “post-95sâ€, “post-75s†pays more attention to the use of wealth management APP, and the “gradient gradient†of preferred APP is very obvious.
Figure 4: "(June) China's Android Eco Big Data Report": Apps for First-tier Cities and Third-tier Cities
In the list of urban user preference APPs, lifestyle service APP has swept the country, and both first-tier and third-tier cities are keen to use it. Specifically, users in Tier 1 cities often use APP in June to concentrate on the areas of community, finance, e-commerce, and life services. Third-tier city users focus on areas such as life services, friends, communities, and image beautification. Interestingly, "Calling for food delivery" is not exclusive to first-tier cities. Users in third-tier cities are also keen to sell take-away APPs.
It is reported that Tencent's application "Star APP List" aims to tap the rapid changes in the mobile internet life for users through an authoritative, fair and objective monthly list, and become the authoritative vane of the development of the mobile Internet industry. While helping users to enjoy mobile life, they also help entrepreneurs to better understand the development status and user needs of various industries. At the same time, they will give APP developers entrepreneurial incentives and will do their best to support growth.
At the same time, Tencent applied Baohe Penguin Zhikuo to jointly establish the “Aerigo Ecological Research Institute (AERI)â€, and published a data interpretation report based on the “Star APP List†through a relatively balanced expression model of APP expressiveness. The report will elaborate on multiple dimensions such as overall trends and subdivided areas, and conduct in-depth user surveys and interpretations for the hottest mobile apps in the month. Finally, a comprehensive APP value judgment covering APP product big data and user behavior research was formed.