In the first half of this year, the revenue growth of China's three major operators' telecom services was only 2.3%, which has become the bottom of recent years. How to make the telecommunications business income do not drag the growth of GDP growth, how to break through the ceiling of telecom business revenue growth, become a problem that every industry person must seriously consider.
It is imperative to force the third curve
In fact, as early as the Asian Mobile Expo (MAE) held in Shanghai in June 2014, Chairman of China Mobile, Guo Guohua, had a very exciting "three curves" theory for the direction of future operator transformation.
Yan Guohua analyzed that in the era of mobile Internet, the rapid rise of OTT has brought tremendous impact and impact to traditional operators. The voices that traditional operators rely on for survival and short multimedia messages are now declining year after year. The mobile Internet not only has an impact on traditional telecom operators, but also has a huge impact on the financial industry and the publishing industry. Therefore, there is now a more fashionable word called “digital deficitâ€. However, we recognize that the development of mobile Internet is technological progress, is conducive to the development of social productivity, and is conducive to improving the quality of life of ordinary people. In fact, no one can stop it. So where do you go for traditional operators? Only bravely face it. Yan Guohua believes that in this subversive technological revolution, for traditional operators, there are actually opportunities and challenges coexisting. To a certain extent, they are better grasped, and opportunities are greater than challenges.
Yan Guohua believes that the development models of the so-called "three curves" are voice and short multimedia messages, traffic management, and content and applications. The first curve shows that the voice and short MMS have reached their peak and are starting to fall. Nowadays, we have emerged a new and developable field, that is, the traditional operators all over the world are doing traffic management without exception, so the traditional telecom operators are in the process of transforming voice management into traffic management. This is the first Two curves. In fact, we still have a development model of the third curve, because one day the flow management will be saturated, so to maintain the sustainable development of the company, we should pay more attention to the development of content and applications (ie found in the development of content and applications). Operator's profit point). This is the measures and strategies that the entire telecommunications industry should take in response to the rapid development of the mobile Internet OTT.
I have to say that Qi Guohua's depiction of the third curve can be described as precautionary. In particular, with the promotion of “speed-up and fee reduction†by the top leaders of the country this year, the telecommunications industry must accelerate the operation of the third curve in order to achieve revenue growth in such a large context. So we saw that China Mobile established the "Mi-Yi" company, focusing on the development of content and applications; some established network equipment providers such as Ericsson began to turn to the distribution of media content. Among them, video content has attracted the attention of many famous companies in the industry.
Video will be the main content
For the past 20 years, we have been searching for the next killer app after the voice. With the commercialization of 4G, the "last mile" of fiber is popularized, and now video is allowing operators to build more broadband networks in recent years. Many people believe that video is already the next killer application in the telecommunications industry.
In 2013, after releasing more than 16M of ultra-broadband services (SFBB) throughout the UK, BT took out another £2 billion to purchase the rights to the Premier League and the football game respectively, and tried to open the BT Sport channel, using BT's own words: We believe that video is the best 'meat' for filling ultra-wideband pipelines, ultra-broadband pipelines and high-quality content, we will be able to provide users with the best experience, which is the differentiated advantage of our operators." Sure enough, ultra-wideband and The binding of high-quality video content has made the BT Sport business develop rapidly. BT's 2013 financial report shows that its TV business revenue has shown positive growth for the first time, SFBB has added more than 2 million users, and the broadband user's off-network rate has dropped to a record low.
In fact, not only BT, Singapore Telecom, Deutsche Telekom, Emirates Telecom and China Telecom Sichuan have said that video will no longer be value-added services, it will become the basic business of operators. The development of video technology itself is changing with each passing day. 4K high-definition video broadcasting, VR/AR, 360-degree panoramic view, high-speed photography, multi-angle MV, 8K high-definition video broadcasting, etc. are developing rapidly. KT, SKT, LGU+, NTT and KDDI are all in 2014. The 4K high-definition video broadcasting commercial was launched in the year; the development of 8K high-definition video broadcasting also entered the fast lane. South Korea plans to use the 8K high-definition video broadcast to broadcast the 2016 Rio de Janeiro Olympic Games. Japan plans to use the 8K HD video broadcast to broadcast the 2020 Tokyo Olympic Games. South Korea has incorporated UHD development into the Giga Korea 2020 strategy, which is promoted by the government. Some even say that if the future application is not based on video, we can't call it an application.
Cloud media makes video collaboration everywhere
The video of the broadcast class is on fire, and the video of the interactive class is also heating up. The most important thing here is video collaboration. For example, we can often make video calls through WeChat and QQ. This can only be regarded as an ordinary enthusiast-level application, and even more powerful. In this regard, under the impact of Cisco, Huawei, and ZTE for many years, Polycom, which has always maintained its position as the leader of the video communications industry, has the most say. Yu Baosheng, Polycom China's technical director, told reporters that in order to further popularize the video communication in the previous special high, let the video communication be "the old Wang Xietang Qianyan, fly into the ordinary people's home", Polycom in the original "cloud video" Based on the concept of “cloud mediaâ€, which is supported by a cloud-based virtualization platform, real-time video and audio media can be implemented “anytime, anywhere, any device, any networkâ€. Interaction and content sharing."
In the past, video and audio collaboration often meant closed meeting rooms, extremely expensive equipment, professional technician back-offices, high-quality networks unique to government or large companies, and pre-agreed meeting times, for individuals or small and medium-sized teams and organizations. It is said to be extremely demanding conditions, which greatly limits the users and scope of video collaboration, and does not meet the needs of people for real-time communication. The cloud media series solutions and products launched by Polycom will effectively help realize the concept of “visual and uninterrupted videoâ€.
To be fair, if a company installs this cloud media platform, even if the participants are outside the office or next to an ordinary computer, they can access video collaboration without any delay with some professional technical software. . For example, the “Wisdom Eyes†facial recognition technology can dynamically identify each participant and take advantage of the best venue effects to create a more natural video conferencing experience; “Pickup Magic Ball†simply picks up the “Magic Ball†participants. The sound, shielding all the noises outside the "magic ball", including background conversation, city street noise and other surrounding sounds; "Pickup Magic Wall" technology can achieve effective shielding outside the "Pickup Magic Wall", "Pickup High-definition sound is available within the wall. These solutions and functions are important weights to ensure high-definition, interference-free real-time video and audio collaboration and communication in an open space, allowing both "noble" and "silk" to use video collaboration.
At the same time, in order to promote the popularity of video collaboration, "cloud media" has introduced the concept of UGC (user-generated content) to some extent. Videoconferencing participants can record a video upload themselves. Of course, for content security reasons, this The process requires some identity authentication (such as registration of identity information, device information, time, location, etc.).
With the commercialization of 4G/4.5G, the last mile of fiber is popularized, the network bandwidth enjoyed by each user is increasing, the video content is increasing day by day, and even the quality and quality of video content is improving with the improvement of network bandwidth. . The concept of high-definition video and “cloud media†brings a clear video experience to all places and everyone, and it also greatly promotes the prosperity of video content, which leads to the growth of traffic consumption. Adding a strong boost to the operator's third curve to break through the revenue of the ceiling.
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