[Text|High-tech LED reporter Wen Zhao] With the gradual development and perfection of LED lighting products technology, its cost performance has gradually reached or even surpassed traditional lighting, making the LED product market penetration rate further improved, and the LED industry has made considerable progress. Because the characteristics of LED itself are in line with the future development trend, the prospects are consistently optimistic, and gold diggers have joined in it. According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the number of LED industry main industrial chain enterprises in 2014 was 15,000. The competition between a large number of LED companies is more than a fierce word.
How to grab a seat in the fierce market competition? Some choose to fight the price, many companies fall into the price war, the mud can not get out, the result of sacrificing quality and low prices, the product rarely has "life". Some of them choose to win by quality, take the product route, and win the favor of customers with reliable quality. Often, these enterprises are more competitive and are on the road of rapid development. Jingke Electronics (Guangzhou) Co., Ltd. (hereinafter referred to as “Jingke Electronicsâ€), which adheres to the road of independent R&D and innovation, belongs to the latter.
It is understood that Jingke Electronics was established in Nansha in August 2006. It is a joint venture of Hong Kong Microcrystalline Advanced Optoelectronics Technology Co., Ltd. and mainland investment partners, focusing on investing in Nansha, Guangzhou. Last year, the capital increased to 70 million US dollars, with a total investment of 1.5 billion yuan.
After more than 10 years of development, Jingke Electronics has developed into a professional manufacturer of core chips and light source products in the middle and upper reaches of the domestic LED industry chain. It has formed its own product supply chain in the three fields of lighting, TV backlight and mobile phone flash.
"This year, Jingke will regard TV backlight as one of the key development directions." Song Dong accepted the interview of "High-tech LED" reporter. At present, Jingke Electronics' high-brightness LED backlight products have successfully entered TCL and Skyworth. The supply chain of mainstream TV manufacturers such as Hisense, Changhong, and Konka is expected to have about 20 million TV sets using Jingke backlights this year.
A few years ago, LED backlight devices have been monopolized by Japanese, Korean and Taiwanese manufacturers such as Samsung, Seoul Semiconductor and Everlight. With the continuous improvement of the technology of domestic packaging manufacturers, more and more companies are involved and are beginning to grab market share. Compared with other products on the market, Jingke Electronics' backlighting products are first reflected in the high color gamut, which can better reflect the reproducibility and authenticity of TV color.
Second, it is the high voltage technology of the chip. Jingke Electronics has applied the self-developed flip-chip gold-free packaging technology to its backlight products, which has improved the yield of the products. In this regard, Song Dong said: "No gold wire is not easy to break, not only improve the yield of the product, but also increase the high power, the heat resistance of the chip is high, the stability of the product is relatively high, the service life is relatively large, the number of light sources Reduced and reduced costs."
Since the second half of last year, in addition to intelligence, the TV industry has become a new bright spot in ultra-high color gamut, ultra-high resolution, curved surfaces and quantum dots. Song Dong exemplified that the highlights of Samsung TV products are mainly reflected in the surface and 4K high resolution and 110% high color gamut quantum dot technology, Sony XBR-900C TV's high brightness, high contrast, etc. become a selling point, TCL used The technology of quantum dots... He said that these new selling points are more or less directly related to the backlight.
"In response to the new demand for LED backlights in the market, we have already done a series of new technology research and development, through the new R powder packaging and COB packaging technology to enhance the high color gamut LED backlight." Song Dong introduced, the traditional NTSC is very Difficult to reach more than 80%, and Jingke Electronics through the increase of new powder, matching better LCD panels, can achieve more than 95%.
The backlight device has high reliability and high stability requirements. For this reason, Jingke electronic packaging device relies on flip-chip gold-free technology to develop high-stability LED backlight products with high brightness and high light efficiency. Low thermal resistance, ultra-thin package, small size and good color consistency. It is understood that Jingke Electronics has introduced high-reliability side-emitting backlight package devices 4014, 7020, direct-lit backlight devices 3030, 2835, and gradually won market recognition. Song Dong said, "As LED flip-chip backlights have the advantages of high power and packaging, they will be more and more used in TV backlights."
"The performance of LED backlights in high brightness and high color gamut will be the trend and direction of development in the next few years. Therefore, Jingke Electronics will provide LED backlight products with high color gamut, high brightness and high reliability. Song Dongru said.
In addition to the field of backlighting, Jinko Electronics has developed a high-power, high-brightness, two-color flash for the fast-growing new demand in the mobile terminal market.
As a very important part of the camera, the flash plays the most important role in restoring the color of the photo. As mobile phone pixels continue to climb, users have new requirements for flash. Song Dong introduced that this product uses Jingke Electronics' industry-leading LED flip-chip technology, mainly concentrated between 1.5W and 3W, suitable for smart phone configuration of more than 1200 pixels, which is also the first two-color flash product in China.
"Two-color flash technology is very difficult and requires hardware and software matching. At present, we only have the product that we can make this piece." Song Dong introduced that the currently used warm-tone flash lacks red, while Jingke Electronics uses a warm color. The flash to complement the red tone color, can make the RGB three colors of the reduction ability can meet the satisfactory demand. This program can truly restore the color difference of the shooting and improve the white balance effect. He also introduced that one of the biggest problems with high power wattage is optical consistency, and two-color flashes place higher demands on packaging and materials.
Jingke Electronics' Yixing series has been under the attention of people since its announcement, and has been praised by the industry as the era of gold-free packaging. This series of products fully utilizes the technical advantages of flip-chip gold-free wire, can be driven by pulse current of more than 1000mA, and the instantaneous output brightness can reach more than 300lm, and can realize ultra-thin, ultra-small size package, which will be the digital for various application flashes. Products, intelligent transportation systems provide a high quality product.
"Under the same area, the Easy Flash series uses a flip-chip and gold-free package structure, and the large current flowing through the large current is 50%-70% higher than the conventional package. The advantage is obvious. Therefore, the customer is The reliability and cost performance of the products have been greatly improved, so at present, Jingke's gold-free wire flash products have been widely used in smart phones.†Song Dong said in an interview.
Talking about the future, Song Dong believes that without scale, there will be no economy, enterprises will unswervingly become bigger and stronger, and at the same time accelerate the expansion of overseas markets. Secondly, based on market demand, the advanced nature of technology will be transformed into corporate competitiveness. In the end, we will win by quality, focus on R&D, and build the brand with quality.
How to grab a seat in the fierce market competition? Some choose to fight the price, many companies fall into the price war, the mud can not get out, the result of sacrificing quality and low prices, the product rarely has "life". Some of them choose to win by quality, take the product route, and win the favor of customers with reliable quality. Often, these enterprises are more competitive and are on the road of rapid development. Jingke Electronics (Guangzhou) Co., Ltd. (hereinafter referred to as “Jingke Electronicsâ€), which adheres to the road of independent R&D and innovation, belongs to the latter.
Jingke Electronics Vice President and President Special Assistant Song Dong
It is understood that Jingke Electronics was established in Nansha in August 2006. It is a joint venture of Hong Kong Microcrystalline Advanced Optoelectronics Technology Co., Ltd. and mainland investment partners, focusing on investing in Nansha, Guangzhou. Last year, the capital increased to 70 million US dollars, with a total investment of 1.5 billion yuan.
After more than 10 years of development, Jingke Electronics has developed into a professional manufacturer of core chips and light source products in the middle and upper reaches of the domestic LED industry chain. It has formed its own product supply chain in the three fields of lighting, TV backlight and mobile phone flash.
"This year, Jingke will regard TV backlight as one of the key development directions." Song Dong accepted the interview of "High-tech LED" reporter. At present, Jingke Electronics' high-brightness LED backlight products have successfully entered TCL and Skyworth. The supply chain of mainstream TV manufacturers such as Hisense, Changhong, and Konka is expected to have about 20 million TV sets using Jingke backlights this year.
A few years ago, LED backlight devices have been monopolized by Japanese, Korean and Taiwanese manufacturers such as Samsung, Seoul Semiconductor and Everlight. With the continuous improvement of the technology of domestic packaging manufacturers, more and more companies are involved and are beginning to grab market share. Compared with other products on the market, Jingke Electronics' backlighting products are first reflected in the high color gamut, which can better reflect the reproducibility and authenticity of TV color.
Second, it is the high voltage technology of the chip. Jingke Electronics has applied the self-developed flip-chip gold-free packaging technology to its backlight products, which has improved the yield of the products. In this regard, Song Dong said: "No gold wire is not easy to break, not only improve the yield of the product, but also increase the high power, the heat resistance of the chip is high, the stability of the product is relatively high, the service life is relatively large, the number of light sources Reduced and reduced costs."
Since the second half of last year, in addition to intelligence, the TV industry has become a new bright spot in ultra-high color gamut, ultra-high resolution, curved surfaces and quantum dots. Song Dong exemplified that the highlights of Samsung TV products are mainly reflected in the surface and 4K high resolution and 110% high color gamut quantum dot technology, Sony XBR-900C TV's high brightness, high contrast, etc. become a selling point, TCL used The technology of quantum dots... He said that these new selling points are more or less directly related to the backlight.
"In response to the new demand for LED backlights in the market, we have already done a series of new technology research and development, through the new R powder packaging and COB packaging technology to enhance the high color gamut LED backlight." Song Dong introduced, the traditional NTSC is very Difficult to reach more than 80%, and Jingke Electronics through the increase of new powder, matching better LCD panels, can achieve more than 95%.
The backlight device has high reliability and high stability requirements. For this reason, Jingke electronic packaging device relies on flip-chip gold-free technology to develop high-stability LED backlight products with high brightness and high light efficiency. Low thermal resistance, ultra-thin package, small size and good color consistency. It is understood that Jingke Electronics has introduced high-reliability side-emitting backlight package devices 4014, 7020, direct-lit backlight devices 3030, 2835, and gradually won market recognition. Song Dong said, "As LED flip-chip backlights have the advantages of high power and packaging, they will be more and more used in TV backlights."
"The performance of LED backlights in high brightness and high color gamut will be the trend and direction of development in the next few years. Therefore, Jingke Electronics will provide LED backlight products with high color gamut, high brightness and high reliability. Song Dongru said.
In addition to the field of backlighting, Jinko Electronics has developed a high-power, high-brightness, two-color flash for the fast-growing new demand in the mobile terminal market.
As a very important part of the camera, the flash plays the most important role in restoring the color of the photo. As mobile phone pixels continue to climb, users have new requirements for flash. Song Dong introduced that this product uses Jingke Electronics' industry-leading LED flip-chip technology, mainly concentrated between 1.5W and 3W, suitable for smart phone configuration of more than 1200 pixels, which is also the first two-color flash product in China.
"Two-color flash technology is very difficult and requires hardware and software matching. At present, we only have the product that we can make this piece." Song Dong introduced that the currently used warm-tone flash lacks red, while Jingke Electronics uses a warm color. The flash to complement the red tone color, can make the RGB three colors of the reduction ability can meet the satisfactory demand. This program can truly restore the color difference of the shooting and improve the white balance effect. He also introduced that one of the biggest problems with high power wattage is optical consistency, and two-color flashes place higher demands on packaging and materials.
Jingke Electronics has formed its own product supply chain in three areas of lighting, TV backlight and mobile phone flash.
Jingke Electronics' Yixing series has been under the attention of people since its announcement, and has been praised by the industry as the era of gold-free packaging. This series of products fully utilizes the technical advantages of flip-chip gold-free wire, can be driven by pulse current of more than 1000mA, and the instantaneous output brightness can reach more than 300lm, and can realize ultra-thin, ultra-small size package, which will be the digital for various application flashes. Products, intelligent transportation systems provide a high quality product.
"Under the same area, the Easy Flash series uses a flip-chip and gold-free package structure, and the large current flowing through the large current is 50%-70% higher than the conventional package. The advantage is obvious. Therefore, the customer is The reliability and cost performance of the products have been greatly improved, so at present, Jingke's gold-free wire flash products have been widely used in smart phones.†Song Dong said in an interview.
Talking about the future, Song Dong believes that without scale, there will be no economy, enterprises will unswervingly become bigger and stronger, and at the same time accelerate the expansion of overseas markets. Secondly, based on market demand, the advanced nature of technology will be transformed into corporate competitiveness. In the end, we will win by quality, focus on R&D, and build the brand with quality.
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