Cross-border cooperation will enable semiconductor companies to bravely step out of the international arena and integrate global resources through cross-border, distributed and modular research platforms to serve the local market more effectively. It will be one of the important topics for the next step in the development of the semiconductor industry. .
In recent years, the global semiconductor market has slowed down, and the market in Greater China has maintained rapid growth, becoming an emerging force that cannot be ignored in the development of the global semiconductor industry. In the upcoming 2016, we have seen the scale of the automotive electronics market continue to grow, wearable products and applications are increasingly rich and sophisticated, and the Internet of Things applications continue to expand, opening a new door for the development of the semiconductor industry. On the other hand, under the new economic normal and industrial structure, the semiconductor industry is also facing many new changes and opportunities, which deserves to be considered and expected by the semiconductor industry.
Cross-border cooperation and win-win will become the trend of the industryWith the development of economic globalization, the international competition in the global semiconductor market has become increasingly fierce, and the entire electronics industry has begun to target development opportunities in high-end fields. However, the current state's advanced resources are limited, the initial investment demand is huge and the changes are intensifying. It is difficult for a single enterprise or industry to complete major innovation projects by its own strength. At this time, we need to integrate international resources and domestic resources more effectively, and achieve industrial innovation through cross-border cooperation, thereby improving the overall industry level. In this respect, NXP has a deep understanding that in the past few years, it has carried out in-depth cooperation with China's leading companies such as SMIC, Xiaomi, Haier and Huawei to achieve integration and innovation and symbiosis.
Utilizing global market resources and promoting independent innovation with a higher starting point will become an effective way to realize the supply-side reform of the electronic technology industry in Greater China. Cross-border cooperation requires semiconductor companies to bravely go international, integrate through cross-border, distributed and modular research platforms, and integrate local applications with high-level resources around the world to serve the local market more effectively. This will be One of the important themes for the next step in the semiconductor industry.
The development of the Internet of Things in Greater China is in full swing, and smart cars, as mobile IoT carriers, are considered to be the main drivers of the next round of change. At present, 90% of automotive innovations come from electronic products. In 2017, the automotive market is expected to present seamlessly integrated consumer electronics experience, advanced driver assistance systems (ADAS), and improve efficiency (such as reducing automotive materials or accelerating the development of new energy vehicles). Three trends. In guiding automotive electronics innovation, NXP has a presence in automotive entertainment systems, car networking, ADAS and security, security and automotive access control, and standard products.
According to the market research firm Transparency Market Research, the global connected car and smart transportation output value is expected to exceed US$131.9 billion by 2019. The huge development opportunities have attracted positive credit cards. As far as the Chinese market is concerned, as smart connected cars are included in the “Made in China 2025†development plan, car networking and autonomous driving are regarded as important trends in China's future car development. According to a study published by ConTInental AG, Chinese consumers are more willing to invest in ADAS than American consumers, showing the huge potential of the Chinese market. In addition, according to the market research organization Analysys think tank and Zhiyan Consulting, the number of China's car network users will exceed 40 million in 2020, the penetration rate will exceed 20%, and the market size will exceed 400 billion yuan. The Taiwan Institute of Industrial Intelligence (MIC) also predicts that by 2020, 200 million connected vehicles will be on the road, and the business opportunities of the Internet are unlimited. The Taiwan government also strongly supports domestic and foreign manufacturers to form alliances to create business opportunities. .
Automated driving change is a gradual process. We expect autopilot assistance system to be a new indicator for the auto industry in the next decade. In 2017, related companies in the auto industry chain will also increase R&D and investment in this area. As the world's largest supplier of automotive semiconductors, NXP's low-power interconnect technology, sensing technology, data processing and security identification technology, and rich and long-term experience in automotive electronics technology development will undoubtedly be the next generation of Greater China. Innovation in district cars and future smart cities offers endless possibilities.
Security is a critical factor in the development of the Internet of Vehicles, especially in terms of privacy protection, avoiding unauthorized intrusions and improving security. To this end, NXP has proposed a "4+1 security architecture" for the security level in the automotive field, providing a series of protection measures from five aspects: security interface, security gateway, security network, security processing and security car ban. The wireless connection, secure application processing and secure network ensure the security of the car interconnection in the era of universal interconnection. Recently, NXP has teamed up with Changan Automobile and Neusoft Group to establish the “China Automotive Information Security Common Interest Group†with the “4+1 Security Architecture†as the core technology to create complete vehicle security solutions including industry standards. Comply with the upgrading requirements of China's automotive industry technology and safety standards.
It is expected that in the next decade, the automotive market will change more than the total of the past 50 years of development, and companies in Greater China have begun to play a leading role in this new global transformation. With the participation and promotion of traditional car manufacturers, networked car companies, automotive electronics suppliers, Internet of Things companies and even related financial services institutions, we believe that the automotive sector will also be the market for more disruptive innovations in the future. As the leading automotive electronics supplier in the Greater China market, we are fortunate to be able to witness and participate in this change and look forward to bringing more surprises to the world.
Jinhu Weibao Trading Co., Ltd , https://www.weibaoxd.com