LED market - everyone is confident, not sure

With the pressure brought by the continuous rise of international crude oil prices, and driven by the development of energy-saving, carbon reduction and environmental protection, LED (Light Emitting Diode; LED) as a solid-state lighting source, LED luminous efficiency continues to increase and costs are reduced. The drive, as well as the advantages of small size, easy integration with the system design, high color saturation, good color rendering, vivid colors, etc., regardless of the display industry, consumer equipment, automotive industry has been a significant application of LED , And the penetration rate has increased year by year. Although China's LED lighting industry as a whole is very complete, the industry's comprehensive advantages are quite obvious, but also due to the abundant LED lighting supply chain in China, it also formed a severe competition, even at the high end of the technology LED lighting giants in Europe, America and Japan. Or it is a Taiwanese-funded company with flexible development, a diversified Korean-funded manufacturer, etc., who have shown caution against the Chinese market, but have watched China's lighting pie with great interest. So far, most manufacturers have observed it. Or "everyone has confidence and all have no confidence". With the continuous construction boom and economic growth in the Chinese market, coupled with related government policies, such as: narrowing the gap between urban and rural areas and improving rural life, it also brings greater market demand for the lighting industry. In surveys of cities in East China, North China, Northwest China, and Northeast China, it has been found that although local LED companies have not yet formed a strong brand awareness, most of them have already seen the market prospects of LED and strongly hope to share a piece of cake at the local market as soon as possible. . With the increasing market share of brands such as Yinyu, Auman, and Weilai, some people even believe that LED stores will become the trend of the times.

Huadong Region

Nanjing LED lighting project has a good prospect

At present, there are only 20 dealers operating LED dealers in Nanjing. The common LED lighting brands in the market include Ford, Yinyu, Auman, and Xian Lang. Nanjing is dominated by local brands, and large-scale projects are generally contracted by companies. This is one of the main reasons why many businesses give up LED lighting. Businesses are now optimistic about the market prospects of LED products, want to get a piece of cake early.

According to Sun Shuqing, general manager of Jinqiao Decoration City Nanjing Zhenliang Lighting Co., Ltd., LED products are mainly used in lighting projects in all bars, hotels, parks, city districts, office buildings, leisure and taste as well as home improvement. In the market, the prices of LED products are relatively transparent, mainly including LED light strips, LED guardrail lights, and LED light bulbs. These kinds of product prices have decreased compared with the prices of previous years, but the sales volume is relatively large.

Hefei market lacks brand awareness

Hefei now has more than 400 light fixture dealers, many of whom will sell some LED light strips and other products, while professional LED lighting does not. There are more than 10 well-operated merchants, represented by Anhui Jian Ke Technology Lighting Engineering Co., Ltd. and Hefei Jiabao Rong Electrical Appliances Sales Department. The best-selling brands are Nanyue, Zhongou, Tianbo, Shifu Ford, and Siyu.

According to He Haifeng, general manager of Anhui Achao Lighting Co., Ltd., the current Hefei municipal government has more tenders for urban lighting projects, especially for some road and bridge projects. The prospects for LED are very good. It is worth mentioning that good brands do not do well in the Hefei market, because many engineering projects will not specifically specify which brand to buy, and the cheaper the better, mainly because of the high cost performance. Nanchang lacks spending power.

North China

Beijing has a huge potential in the application lighting market

With the concept of energy saving and environmental protection taking root in the minds of consumers, LED has emerged in all major markets in Beijing. There are about 50 commercial LED shops in Beijing, of which 5 are in the form of specialty stores. The top five LED brands in Beijing are: Yinyu, Huazhiyu, Weilai, City Light, and Hongyu.

According to the introduction of LED technology lighting manager, the LED market has rapidly expanded to street lamps, display screens, and lighting applications due to the promotion of the Beijing Olympics economy. The LED market in Beijing has great potential and can achieve about 300 million yuan annually.

Linyi business grows exponentially

At present, there are more than 80 merchants engaged in LED business in Linyi Lamps City, of which about 20 are operating LED lamp cups and buried lamps, and there are nearly 50 merchants engaged in transfer sales. Only about 30 companies have the right to sell the products. . Since the relocation of Linyi Lamps City, the image of the market has gone through a qualitative leap, and LED stores have reached 12 stores, an increase of 3 times. At present, well-known brands in the market include Hong Kong Weilai, Qinshang, Yinyu, Greenman, Auman, Huazhiyu, Jingdian, and NVC LED lights. The overall sales of the market is still the middle and low-end products, mainly because the price is relatively low, and the wholesale volume is large. Among them, Dachang, Jinyang, Jiayang, Wanhong, Mantianxing and other several merchants have the largest sales, all between 3 million and 6 million yuan.