In recent days, Tencent’s video, in conjunction with Wanhe Tianyi, Runaway comics, and Chongdu Bar, launched a “convulsive plan†for hundreds of CPs (content providers). Tencent video editor Wang Juan said that in 2015, it will sign contracts and focus on supporting 100 quality products. The PGC (professional production content) project builds the largest original video platform in the entire network, and opens up the upstream and downstream industrial chains of the PGC industry while providing more rich content.
“Our original UGC center will become a V+ original center with product upgrades. In the future, there will be two teams, the first one called the original category of excavation and support team, and Tencent's WeChat, mobile QQ and other products to get through, through The changes in the overall social index, to find tap potential works, and included in the support plan;
Another team will jointly incubate input projects in terms of resources and funds, and adopt joint production, in-depth cooperation, and strategic cooperation to carry out subsequent development. "Wang Juan told the Variety.
2014 was a year of short video and rapid rise of PGC. The data shows that in 2014, Tencent Video V+ original platform PGC traffic increased by 6 times, accounting for 10% of Tencent's video platform. PGC's cumulative playing capacity was 21.8 billion. Among them, the Runaway comics settled in the Tencent Video V+ original platform in only 2 months and achieved a score of 100 million. The total number of broadcasts of China Real2 on the tongue in the Tencent video and WeChat platforms was 158 million.
In the future, Tencent Video will launch the “Three-Level Rocket†promotion model at three levels: “Strategy-Platform-Product†and will fully support the comprehensive upgrade of the Tencent Video V+ original platform. In the future, Tencent Video will achieve multi-platform data access, and PGC authors will be able to obtain multi-platform display after the video content is released once, and receive the full platform integration and promotion support of Tencent + Tencent News APP + Tencent Video + Microvision.
In 2015, Tencent Video will support excellent original authors from content source IP, scripts, resources, and funds, and focus on creating a three-dimensional closed loop in which “brand building, content creation, and commercial win-win†will be implemented. From platform, product, content, business, etc. All aspects support the original creator.
In the content creation, Tencent video will be born from the idea to the joint planning, through professional training, product support and supervision, joint production and other methods to fully achieve. For win-win business, Tencent Video will achieve win-win cooperation with its partners through hard-to-divide, revenue sharing, joint investment promotion, and IP development. In terms of brand building, Tencent video promotes cross-marketing through Tencent's platform promotion and channel distribution, as well as Tencent's numerous product collaborations to help brands achieve cross-marketing, achieve accurate marketing through big data analysis, and achieve brand through interactive functions such as barrage, live broadcast, and graffiti. Differentiated interactive marketing.
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