According to data from China Academy of Information and Communications Technology: In September, the domestic mobile phone market shipped 39.02 million units, a year-on-year decrease of 11.7% and a month-on-month increase of 19.7%; from January to September, the domestic mobile phone market shipped 305 million units. Department, a year-on-year decrease of 17.0%. Undoubtedly, the mobile phone market is experiencing unprecedented challenges and pressures. Among domestic mobile phone brands, Huawei, Xiaomi, and OV have eroded the share of small manufacturers, and the industry has gradually shuffled into the oligarchy era.
1. Dividends peaked
Looking at the current mobile phone market, a stable market lineup such as Samsung, Apple, Huawei, Xiaomi, OV, etc. has been formed. There is not much suspense in the market structure. The industry dividend will not be too far away. And then, there are only two directions for companies to improve their performance. One is to squeeze more wool on each mobile phone, which is the so-called price increase, and the other is to increase Internet services.
In terms of price, not only did Apple do so with fanfare (the price of iPhone XS Max is written in various jokes), Xiaomi, which is known for its cost-effectiveness, is also quietly doing this, penetrating into higher-end markets. Xiaomi’s latest quarterly financial report revealed that the average selling price of smartphones in mainland China has increased by more than 25% year-on-year.
In the US$400-600 price segment that occupies 45% of the high-end market, OPPO ranks first with 22% market share, followed by Apple with 22% market share, followed by Samsung, Huawei, Xiaomi and OnePlus. ; In the $600 to $800 market, Apple and Samsung together account for 85% of the market share; in the market with product prices greater than $800, Apple has an 88% market share. From the data of China's high-end smartphone market, Apple ranked first and OPPO ranked second.
In terms of overweight Internet services, each mobile phone portal earns more service fees, which requires high-end customer groups and activates customers' greater desire to pay. But this is not enough. It is just mining gold in the original mines. As a giant, we need to find more mines. So the second direction came out: extending from mobile phones and PCs to home appliance business.
A few days ago, there were news rumors that Huawei, OV, etc. wanted to enter the TV industry, causing heated discussions in the industry. It has to be said that TV, as the main entrance to the living room entertainment, has become a "best bird" for mobile phone manufacturers to test the waters. It is also reasonable. Not long ago, OnePlus announced its entry into the TV industry. CEO Liu Zuohu admitted frankly that the TV business was the beginning of OnePlus’ entry into the Internet smart home field.
In the editor's opinion, compared with the boom of the mobile phone industry in the past few years, although the current dividend is peaking, the market brand pattern has stabilized, the industry chaos has decreased to a certain extent, and the development trend has been more mature!
2. "Wool" in the African market
"It is no exaggeration to say that Africa is the last blue ocean in the global mobile phone market." HaimingLi, the director of operations at Demart, said in an interview. Demart is currently the only officially authorized agent of Xiaomi in East Africa. In addition to online cooperation with Jumia, the largest local e-commerce brand, it also opened more than a dozen offline stores, which was almost completed in the past six months.
For Xiaomi, the reason why it can achieve a counterattack is to strive for the growth of the emerging mobile phone market, among which the nearly doubling of shipments in overseas emerging markets is the main reason for its strong recovery. And the high cost-effective Redmi series is undoubtedly the gospel of the African people. After all, such a cheap mobile phone is very suitable as a starting smartphone.
Although Huawei’s mobile phones went overseas earlier, the main focus has always been the European market with higher value. However, Huawei’s president Ren Zhengfei recently stated that Huawei’s mobile phones also need to pay attention to the low-end mobile phone market, and Huawei has internalized Europe, the Middle East, and Africa (EMEA). ) Is divided into a large area, which means that Huawei will not underestimate Africa. After all, Huawei’s quarterly shipments of mobile phones in this region have exceeded 10 million!
In fact, apart from the well-known Xiaomi and Huawei in China, the Chinese product brand Transsion is the well-deserved king of African mobile phones. It is understood that Transsion occupies a 40% market share in Africa, and its mobile phone shipments in 2017 reached a staggering 120 million units, of which traditional feature phones accounted for three-quarters, or 90 million units.
The reason is that Transsion also has its own advantages. The brand reputation accumulated over the years, strong offline channels, and mobile phone prices as cheap as 250 yuan, etc., have all given it a chance to hold on to its throne as the number one mobile phone brand in Africa.
But as HaimingLi said, Africa is already the last blue ocean of mobile phones in the world. Many mobile phone manufacturers are here to "grow wool". When the wool is finished, the market will always be saturated. By then, African mobile phones The market is the world of winners.
Three, after-sales complaints
As we all know, mobile phones have become the most popular electronic consumer products, and the frequency of enterprise upgrades and user replacements fluctuates. The survey results show that 20% of users change their mobile phones once a year, 36% of users who change their mobile phones every two years, and only 24% of users who change their mobile phones for three years or more. Frequency behavior.
However, with the gradual increase in the penetration rate of smart phones, failures occur relatively frequently. According to relevant data, 8%-10% of mobile phones will fail within one year of purchase. In addition, the mobile phone market is gradually transformed into a stock market. Therefore, consumers' demand for after-sales service of mobile phones is also increasing. In addition, the high frequency of replacement has caused a sharp increase in demand for after-sales services such as mobile phone recycling.
It is reported that in the past two years, a provincial consumer committee organized a total of 4327 complaints about mobile phone products, including 1765 complaints about quality problems, accounting for 40.79%; complaints about after-sales service problems 1,315, accounting for 30.39%; complaints about false propaganda issues 547 Cases, accounting for 12.64%; 302 complaints about contract issues, accounting for 6.98%; 147 complaints about counterfeiting, accounting for 3.40%. Among them, quality and after-sales service issues accounted for more than 70% of the total complaints.
From the perspective of consumer complaint brand distribution, Apple, Huawei, Samsung, Xiaomi, OPPO and other brands have the most prominent mobile phone problems, with 1,832 complaints from Apple, accounting for 42.34%; Huawei 790, accounting for 18.26%, and Samsung 345. , Accounting for 7.97%; Xiaomi, 322, accounting for 7.44%; OPPO, 219, accounting for 5.06%.
Looking at the current mobile phone market, after-sales service issues have become a pain point for mobile phone companies, seriously affecting the overall image of the communications industry. The editor hereby reminds consumers that it is best to buy mobile phones at regular stores or online platforms; fully understand the product information, payment methods and after-sales policies, and do not listen to the salesperson’s verbal exaggerated promises or false promotion of activities. Read the contract carefully before signing the contract. Terms, clarify obligations, and fully protect your rights; retain invoices, "three guarantees" cards, payment information and other evidence; if there are quality problems, retain evidence, and promptly complain to merchants, platforms, industry and commerce departments or consumer committees.
However, it is precisely because of the neglect of mobile phone manufacturers that it has given the outside world a great opportunity. According to the scale of China's mobile phone after-sales service market, its market size was 18.7 billion yuan in 2014 and reached 27.1 billion yuan by 2017. It is expected to be 2018 Its market size is expected to reach 29 billion yuan, and the overall mobile phone after-sales service market is showing a steady growth trend.
Write at the end
It has to be said that for mobile phone companies, whether it is the peaking of industry dividends, the "woolness" of the African market, or the after-sales service problem, it is not only the source of difficulties, but also opportunities and challenges for market development.
male-female connector,wago 873,2 in 4 out connector,3 in 6 out connector,disconnect connector,luminarie disconnect
Guangdong Ojun Technology Co., Ltd. , https://www.ojunconnector.com