1. Mobile phone manufacturer application stores: such as Legend Music Store, HTC Market, Oppo NearMe, Meizu Market, Moto Zhizhi Garden, etc. The channel department needs more operating specialists to come into contact with mobile phone manufacturers' stores.
2. Mobile phone operator application store: The so-called operator channel refers to China Mobile, China Unicom, and telecom operators. Their main point is that the user base is large. If your product is good enough, you may have the support of the operator.
3 mobile phone system application store: is Google, ios, windowsphone and other official application store.
4. Third-party app store: The first one belongs to a third-party store, and the channel specialist prepares a large amount of materials, tests, etc. to interface with the application market. Different application market rules are different. How to communicate with the application market leader and gain experience and skills are crucial. In the case of sufficient funds, some advertising spots, recommendations, etc. may be placed.
5. Software download station: For example, Sky download, Huajun software download, Baidu software center, Zhongguancun download, Pacific download and other download stations can also submit your app to get users.
Second, network alliance promotion:
6. Integral Wall: Shows various tasks (downloading and installing recommended apps, registering, filling forms, etc.) in one application, and then the user completes the task in the game with embedded walls to obtain virtual currency rewards. According to the CPA (Cost Per Action) billing, as long as the user completes the integral wall task, the developer will be able to obtain revenue.
7. Plug-in: Also called in-stream ads. When the app is used, the action triggers a full-screen/half-screen pop-up or embed. The mobile game is suitable for this type of advertisement. The click-through rate, conversion rate, and user activity performance all have good performance. To pop up in the form of a half-screen or a full-screen when the application is started, paused, or exited, it can avoid users' normal experience of the application. Because of its large size and stunning visual effects, the screen ads have a very high click-through rate and they are effective.
8. Network Alliance Agent: If you purchase by CPA, negotiate with the other party for a CPA price (of course, the higher the price is, the more users you get), and it is better to set a KPI, for example, the following day's retention is not lower. How much, or the 24-hour shopping rate is not less than the number, with such an agreement, the quality of the user will have a guarantee, and IOS platform network alliance is also a category of inmobi, adwords companies.
9. Mobile DSP: At present, we only know that Mimei and Mediav are doing mobile DSPs. Because they are just starting, neither of the two companies' students recommend us to do it. Because there is no historical data, the basis for optimization is very few, and the price is high. To put it bluntly, their media resources are generally connected to large platforms such as google and inmobi. Will it be unclear whether mobile DSP will become a more reliable delivery method in the future?
10. Brush list promotion: This promotion is an informal method, but it is very popular in China. After all, the vast majority of Apple mobile phone users will use the APP Store to download the APP. If your app is directly in the top few positions, of course, you can quickly get the user's attention, and at the same time get a higher real download. However, the price of brush list is relatively high, the price of top 25 in the domestic list is around 1 million yuan per day, and the price of top5 needs more than 20,000 per day. Because this promotion cost is relatively high, it is generally used in conjunction with news hype, which makes it easy to quickly become famous.
Third, in-app promotion:
11. Intra-application mutual promotion: also known as exchange, is to exchange traffic through the way of BD cooperation, you push my app, I push your app, everyone replaces users.
12.PUSH Promotion: As an important mobile application operation method, push is increasingly valued by mobile operators.
When the same content is delivered to the user, the push and push performance is not changed over time, and the user gradually becomes bored after receiving such untargeted push. However, it is not the push function itself that the user is bored with, and there is not much relation to the number of pushes. The important thing is the sent content.
13. Pop-up window promotion: A type of advertisement that pops up when the application is opened will work well, but it will greatly affect the user experience.
14. Focus map promotion: can be simply understood as a picture or pictures in the application is the focus map. In the obvious position in the application, in the form of a picture composition play, similar to the focus news just adds the picture. Generally used in applications or channels, because it is in the form of pictures, so it has some attractive, visual appeal.
15: Application Recommended Promotion: Jinshan, limited exemption, worries, APP123 settlement methods are mostly CPT, due to IOS promotion channel resources are limited, the price has been rising, Jinshan 14 years of cooperation need to take the annual framework, even if according to the CPA Cooperation, e-commerce prices also need 12 blocks / activation. The quality of the users of such channels is good, and the channels will not be mixed with water. The data is still relatively reliable. Just after long-term launch, users will experience aesthetic fatigue, and the promotion effect will slowly come down. Some of today's headlines and all other things that cannot be used by sisters can be included in the content and can be used to talk about CPS. Pocket shopping figure.
16: Prison Break Promotion: PP Assistant, Simultaneous Push, Quick Use, 91... The settlement method is mostly CPT, and CPA cooperation can also be communicated. The amount of these households is still good, and there are few channels for jailbreaking. Therefore, little is known.
17. Internet open platform promotion: Do not underestimate the open platform! Submit your mature APP application to the Internet open platform to enjoy massive users, such as Tencent Open Platform, 360 Open Platform, Baidu Open Platform, Kaixin Open Platform, Renren Open Platforms, etc. Give your users a different perspective.
Fifth, social promotion:
18. Social marketing: A network SNS promotion method is now emerging. It is embedded in rapidly disseminating texts, pictures, and videos in various soft SNS communities, bringing high bursts of traffic. . This is not impossible. What is needed is the topicality that the product itself can create and the execution ability of the marketing team.
19. Reds forward: (to promote user quality: uncertain) is generally paid according to the number of articles, the price of the two sides to discuss the good. It may be the most cost-effective form of promotion if successful event marketing is conducted. There may also be situations where there is no effect, and attention is paid to controlling the scale, too many times, and users are now very smart.
20. Malware lurks in the market: This method is relatively evil, but it can also bring traffic.
21. WeChat Group Promotion: Now that WeChat has a lot of people, many people can download red packets by doing activities in the group. The good results can bring hundreds of downloads every day.
22. Human flesh brush reviews promotion: By brushing reviews, improving rankings, you can also get app users.
Sixth, offline promotion:
23, mobile phone manufacturers pre-installed: This is the need to cooperate with mobile phone manufacturers, when the phone is produced out of preinstalled your application, this way the user conversion rate is high, is the most direct way to develop users. However, the user's mid-term is also relatively long. After all, from the cooperation of mobile phone manufacturers to the launch of new mobile phones, it takes a period of time for users to buy, usually within 3-5 months.
24.Swimming Brush: Android phone flash has formed a market, use this method, users from the amount of fast, from the amount of fast, basically 2-4 days you can see the brush machine users, the industry companies: XDA, cool music, music Cool, Brush Wizard. The cost is not good to control, the user quality is poor, and monitoring is not good. Basically, a single brush software CPA in 1-2 yuan, a machine charter price between 5-10 yuan.
25. Mainstream storefronts: high-quality users, high viscosity, high user-paid conversion rates, and high user speeds. There are many storefronts and the staff training is complex. It requires perfect assessment and reward mechanisms. Basically, the CPA price is between 1.5-3 yuan, and the pre-installed price is between 0.5-1 yuan. Industry companies: Music, Zhongfu, Tianyin, China Post, Suning, etc.
26. Offline media promotion: promotion of light boxes, knife flags, LED screens, etc.
27. Offline store promotion: For example, in collaboration with McDonald's and KFC, download the app to send a KFC drink.
28. Exhibition materials promotion: For example, the show downloads the App to send small gifts to promote.
29. To promote: (promotion of user quality: high) Ctrip's staff to push the day's work is to install Ctrip's APP at the airport, an average of 30 to 40 can be installed a day, a good time can be installed one month 1000+, The basic salary of 1,000 units is 600, and each one is more than 1,000 units each. This form of promotion is very precise but also very tiring, and the stupidest approach is often the most effective.
Seven, new media promotion 30, content planning: Content planning is an important point is to analyze the user, master the target user's psychology, content-based creative, not afraid of your dog blood, afraid of you flat.
31, brand-based promotion: Encyclopedia promotion: in Baidu Encyclopedia, 360 Wikipedia establishment of brand terms, Q & A promotion: in Baidu know, Soso Q & A, Sina love asked, Zhihu and other sites to build questions and answers.
32. Forum Post Bar Promotion: There are many industry forums that can be seen at the bottom of mobile-related websites. The promoters are recommended to post in the form of official stickers and user stickers. At the same time, they can contact the forum administrator to do some promotion activities. After posting, you should regularly maintain your posts, answer questions from users promptly, and collect feedback from users so that the next version can be updated and improved.
33. Promotion of Weibo: Content: Personalize the product, tell the story, locate the characteristics of Weibo, and insist on the output of the original content. Follow the hot spots of the week or the day on Weibo to maintain constant innovation. Here can refer to the relatively successful microblogging operation in the same industry and learn from their experience.
Interaction: Focus on related Weibo accounts in the industry, maintain interaction, and increase brand exposure.
Activities: Events can be planned when necessary, microblog forwarding, etc.
34, WeChat promotion: In the WeChat public number to promote, such as looking for a public number similar to your app, user traffic to naturally increase the powder, the conversion will be higher, such as mobile Internet (Ydhwldyq) WeChat public number, you can put some and Mobile Internet dating, marriage and other practitioners related apps download ads.
35. PR Communication: PR is not a hard advertisement. It is very important to learn to tell a touching story in the right way. Everyone in the Internet age is the source of communication. Regardless of the microblog Bo, the WeChat public account, the columns of media sites or major social networking sites, I have to study how to use these platforms to tell a good brand story. On the contrary, these platforms also have It will be the best channel for users to produce UGC.
36. Event Marketing: Event marketing relies on the brainpower of operators and their keen sense of smell in the industry. The superficial understanding is hype, which requires the team to have certain media resources.
37. Data Analysis: Anytime promotion is inseparable from the data, we must learn to find problems from the data. Summarize good experience, make quality channels, improve products.
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