Fragmentation and APP
In terms of fragmentation, that is, “diversificationâ€, fragmentation is considered to be “decentralized†because of its “decentralization,†which includes not only the fragmentation of the state of existence, but also the dissemination path and the fragmentation of the disseminating objects. The concept of mass life, lifestyle, lifestyle, access to information, dissemination of information and many other aspects. In the fragmented state of existence, Internet users form their own social circle and life circle, especially as aboriginals of the Internet as a result of the 90s, and they are affected more significantly. Therefore, they also have more individual characteristics.
App is an abbreviation of English Application. Due to the popularity of iPhone smart phones, current apps mostly refer to third-party applications on mobile devices (including tablets, mobile phones, and other mobile devices). From the definition of the APP, APP is actually a continuation of the fragmentation of the Internet in the smart mobile terminal, and it is a service product that is adapted to the needs of the public. The scope and number of smart mobile terminals are growing at a fissile rate. Whether it is the breadth or depth of application of APP, it needs to be further developed.
The strong relationship between APP and the public
Fragmented living forms have opened up the living space of APP, but it does not mean that living space will survive.
At the end of May 2014 and early June 2014, many people's circle of friends were constantly being screened by cartoon characters, one after another. An application named “Face Moe†quickly became popular and quickly rushed to the top of the mobile app store. However, soon afterwards, it was hard to see a screen shot by "Face Meng" on social platforms.
In fact, not only "Face Moe" but also red-hot "Enclave Nervous Cat," "Magic Camera," and "Crazy Guessing" mobile internet "explosive models" products are now almost disappearing from the eyes of people. Now.
The sudden death of various APPs is mainly due to the difficulty in achieving a high retention rate of customers. The essence of the phenomenon lies in the fact that the strong relationship between APP and the masses in the era of fragmentation has not been handled, and the operational thinking has remained in the 2.0 period. Fragmentation has created a variety of APPs. At the same time, it has also changed the public's mentality, habits, personality, and many other aspects of fragmented life. In the following, Xiao Bian uses APP Tiida developed by Beijing Tianxiaxiu Technology Co., Ltd. as an example to show us the strong relationship between fragmented life and APP, and to see how Tiida handles it.
First of all, fragmentation means the circle of interests and hobbies.
This point can be seen from the distribution of Weibo fans in various industries, various stars, and various interests from the media. It can also be seen from the categorization and aggregation of WeChat public accounts that one is the largest media platform in China and one is the largest in China. The commonality of the social platforms indicates that the existence of the public on the Internet is more in the form of gay circles. Therefore, when APP is developed, it must not be too general, but it is clear for APP users. Divide.
In Tiida's interface, the operator categorized various sharing behaviors in detail. Sports, electronics, nutrition and health care users can share their own microblogging or circle of friends according to their own hobbies, and will not make their own circle. Disgusting friends, but also give birth to the interaction of friends circle information, so that information sharing, so that resources are interconnected.
Second, the perfect integration of fragmentation time.
Hand-held mobile phones can be seen everywhere on the subway, on the bus, and at the table. Time is not enough for the bower, but in which direction. Novels, mobile games, movies, and information occupy most of their spare time. How to make them willing to share a small part of the time for the completion of the APP task is a matter of high concern for various APP developers. Yanda, as a sharing task app, will share the same integration as making money. At the same time, all sharing activities will not exceed one minute in total. Waiting for a bus, subway, etc. The simple and quick way to share will naturally be popular. If you have a large number of friends and you earn more commission, it is simply a man's small vault and a woman's second wallet.
Again, the aggregation of personal energy.
In today’s media, all sorts of big V and various public numbers are holding the resources of communication. Their orders are enough to shock the entire social network. Therefore, the current marketing activities are mainly accomplished through them and appear as individuals. People in social networks will not get paid even if they share. After the arrival of Tiida, on the basis of DaVi and the public number, it has expanded the sharing of resources and regards each social account as a carrier of marketing activities, so that the entire marketing behavior can be participated by all the people, and everyone is open. It is from the media that everyone is the new marketing era of marketing.
Finally, the unity of fragmentation.
The unified manifestation of fragmentation is the close integration of various resources on the same platform. In the experience process of APP users, the very bad experience is the jump of various links. It will be difficult to guarantee the retention rate when the user's patience is worn off in one jump. The advantage of Tiida is that no matter the platform it shares, or the withdrawal of commission, it can be realized in different interfaces of Tiida. There is no appellation title such as game currency, top-up ingot, etc., and there is no complicated withdrawal process. After the promotion and sharing, it exists directly in the account in the form of RMB. Once the settlement date arrives, it will immediately be transferred to the binding bank account. It will not drag on the water, so that everyone involved will have a stream-like user experience.
In fact, all kinds of senses in the APP interface may become the link between APP and users. From the user's point of view, they can experience it carefully, criticize their products from the point of view of the examiner, and look at the entire ecosystem from an overlooked perspective. The APP made from the perspective of the future and the changes in the environment will win the support and favor of the market and users. To a certain extent, APP is like a resource cube, and it is not only funny but also fascinating. It is more capable of assembling various resources and making all kinds of resource values ​​magically realized.
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